Bon Iver's Justin Vernon is quite the Renaissance man.
From a signature shoe design to a tattoo campaign to celebrate his beloved show "Northern Exposure," Vernon is now overseeing the design of a custom guitar made out of Bushmills Irish Whiskey barrels. Besides becoming one of the faces for the Bushmills ad campaign, Vernon is now the face for a different cause: to erect a community arts center in his hometown of Eau Claire, Wisconsin thanks to online bids for the custom Bushmills guitar nicknamed "the 1608." The guitar is being built by Eau Claire luthier Gordy Bischoff.
You can donate to the building of the community arts center here. In the meantime, here's a video about the building of the guitar and the Confluence Project, the effort working in partnership with Vernon. Cheers.
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